Because in the long run they make more money selling LOTS of poor quality merchandise that is cheaper for them to produce. They will have a constant customer turnover. They don’t pay their artisans well so therefore they will not get good quality. They are not trained well either because the people who train them are not paid well or trained well themselves.Gemsnob wrote: ↑4 years agoWhy is it that the customers know that but those running the business do not?RS wrote: ↑4 years agoThey have their business model ALL WRONG!Gemsnob wrote: ↑4 years ago
Yes, and through the years, their quota keeps going up so they are under a lot of pressure to meet it just to earn their paycheck. I think its why days have been added to their schedule and some end up switching their days because always working on Fridays cannot be the same as working a smackdown day.
If they had quality merchandise it would sell itself and the hosts would be there to facilitate that.
Instead, to make up for the lack of quality they rely on used car salesman tactics.
Completely wrong and a recipe for failure.
SLC wants the turnaround so they don’t HAVE to produce a lot of quality items. New customers don’t know any better until they have been shopping for a time.
They need to require ALL of their items be made with the same exacting detail as their Rhapsody and Iliana pieces are. The profit is not in the workmanship, well it SHOULD NOT BE, it is in the materials used.
Workmanship is key.
Jewelry is art. As an artist and designer myself I WILL NOT put out an item that I KNOW is not the absolute best I can do.