Mis-information

[Geologistsmom]

Please encourage your hosts to have correct information on the gemstones they sell. I tuned in this morning and hear that woman,Loretta, continually saying black spinel is rare. It would be a good selling point if true, but again she is giving false information. Black spinel is NOT rare, could be called “exotic” because it’s from Thailand.

[GEMLOVER60]

She does that all the time. I think she believes it or they just tell her that.....

[JewelryQueen]

Yep, I love me some black spinel but it is not all that rare at all.

[honey]

I love black spinel too. A year or two ago SLC tried
to tell us quality black was rare because the white
host rock was taking over all the spinel that was mined.

[NYCGirl]

Yes, I have been complaining about this for a while. The hosts cross the line and misinform viewers. I've watched shows where a host is presenting, for example, a golden south sea 12mm pearl, show the viewers a comparison--another similar pearl at a higher price. Of course, they fail to mention that the competition may be selling a higher quality pearl, which accounts for the price. Many Shop LC hosts act as if their viewers (customers) are not smart or critical thinkers. But most of us are. I have emailed live during the shows, calling out the hosts. Some hosts kind of apologized. I imagine it's difficult to determine what kind of misinformation crosses the line legally, (FCC rules) but ethically, I agree that the hosts often cross the line.

[Moderator_Chris_R]

Please encourage your hosts to have correct information on the gemstones they sell. I tuned in this morning and hear that woman,Loretta, continually saying black spinel is rare. It would be a good selling point if true, but again she is giving false information. Black spinel is NOT rare, could be called “exotic” because it’s from Thailand.

Thank you for this suggestion! I will be happy to send this information to our production and host team.

We appreciate your feedback. Thank you for shopping with Shop LC!